You solve hard technical problems. I translate your technical substance into a narrative that convinces investors, buyers and talent. From your pre-seed round all the way into new markets.
Today I build physical AI brands with technical founders. From positioning and investment thesis to brand identity, website and film.
Your technology works in the lab, but outside it hardly anyone understands what problem it solves or how big that problem is. I help you tell that problem in a way that lets investors see the market behind it.
Investors see the prototype, not the market behind it
Positioning and investor narrative
It takes three minutes of your pitch before anyone knows what you build
Core message and messaging
After the meeting there is nothing people can forward
Brand and website
Nobody outside the lab has seen your machine yet
Prototype film
Your first customers are testing the product, and the next round is coming up. Investors now want to understand why you, of all teams, will win your category. I help you find that story and take it to the investors in your round.
Investors ask why you, of all teams, will win the category
Investment thesis and pitch deck storyline
Next to three competitors with similar decks, you don't stand out
Category, positioning and differentiation
The investors on your list don't know you yet
Founder story, profile and network building with the investors in your round
Your best pilot only lives in the customer's final report
Case study and film from the pilot
You ship at volume, yet the market still sees a startup with a prototype. For large customers to trust you with large orders, your brand has to grow with the company. I help you get there and support your team through ongoing execution.
Procurement doesn't yet trust you with a framework agreement
Corporate narrative and brand refinement
Every post and every interview still crosses your desk
Interim head of communications and team building
Sales and partners each tell a different story
Messaging framework and sales materials
Your new product gets lost in the noise at the trade fair
Launch campaign
You are established at home, but in Europe hardly anyone knows you yet. For your market entry I translate your message for European buyers and partners.
European buyers don't know you and won't buy blind
A narrative for the European market
Your website is translated but doesn't speak to European buyers
Website and materials for Europe
Every distributor tells your product differently
Partner and distributor materials
