Your machine works in the lab, but outside it hardly anyone understands what problem it solves or how big that problem is. I build the brand with you that lets investors, talent and early customers see the market behind it.
The launch date is set
Before the trade show or your first round, you need a logo, a website and a story people can pass on.
You sell more than your technology
People who see your tool easily mistake it for your product. The brand shows what your machine achieves in the field.
Show it without giving everything away
Investors, talent and early customers should take notice, even while you keep some things under wraps.
Kickoff workshop
Half a day with you, the founders. We look at brands you like and capture how you talk about your company yourselves.
Brand foundation
From the workshop I write down what your brand stands for and where it is headed. Everything else builds on this.
Two design directions
I develop two directions with logo, colors, typography and imagery. In a second workshop we decide together which one it will be.
Launch
From the final direction I build your launch page, then the website, the film and the LinkedIn content plan.
Positioning and narrative
What you build, for whom, and why it matters. In sentences that make sense to someone without a technical background.
Investment thesis and investor communications
Why your market is big and why you will win it. Written as the thesis that carries your pitch deck, plus the list of investors you want to get in front of.
Brand identity
The logo, colors, typefaces and visual style people recognize you by. Plus clear rules so everything that follows fits.
Website and launch page
A launch page that explains what you build. Then the full website, which your team can maintain on its own.
Launch film
A short film that shows your machine and works in every conversation with investors and customers.
LinkedIn communications
Your founder profile, your founder story and a content plan for the weeks around launch.
Book a 30-minute intro call.