Your brand for the European market.

You are established at home, but in Europe hardly anyone knows you yet. For your market entry I build the narrative and materials with you that earn the trust of European buyers and partners.

When the product is ready and Europe should get to know you.

Win over European buyers

Buyers who don't know you won't buy blind. References, proof and a clear story build the trust for the first order.

Your partners speak with one voice

Every distributor explains your product with the same arguments. That keeps your brand recognizable in every country, even next to competitors in the same catalog.

Present on the ground before your team is

Trade shows, trade press and LinkedIn make you known in your target countries. So the first customer meeting doesn't start from zero.

How your brand comes to Europe.

Vier Glieder eines Roboterinstruments aus gebürstetem Stahl, von feinen Stahlseilen durchzogen
Step 1

Conversations in the target market

I talk to distributors and customers in your target countries. That shows which questions get asked there before a purchase.

Step 2

A narrative for Europe

We rewrite your positioning and messages for European buyers instead of just translating them.

Step 3

Materials for website and partners

Website, sales deck and partner kit are created in the languages of your target markets.

Step 4

Presence in your target countries

Trade show presence, press work and LinkedIn make sure people there know who you are.

What I build for you

A written outside view of your communication that you can build an internal case on. It shows where things are stuck, where you talk past each other, and where budget flows into work that doesn't hold up. Made for your next leadership meeting, with a perspective nobody inside the company can have.

A narrative for the European market

Positioning and messages that answer the questions European buyers ask.

Website and materials for Europe

A website and sales materials that convince on their own terms in every language.

Partner and distributor materials

A kit of presentation, arguments and templates so every partner explains you the same way.

Brand film and case studies

Customer deployments as film and case study, building trust in a new market.

Local presence through trade shows, press and LinkedIn

Trade show presence, trade press and LinkedIn communications in your target markets, aligned with your local partners.

Inventory:
What communication exists, what works, what doesn't. With reasons.

Assumption check:
Which unspoken assumptions sit behind your current communication.

Blind spots:
What isn't visible from inside, with concrete examples from your own material.

Assessment across eight dimensions:
A structured reading along eight communication fields, from narrative to impact gap. Prioritized by severity, with the cross-connections that show where one weakness causes another.
Kleiner Antrieb eines Tauchroboters mit kupferfarbenem Propeller auf sandfarbenem Grund

New Markets

For companies entering the European market.

How it works
  • Working together: I work with your team in Europe and coordinate with headquarters.
  • Execution:

    I build what is needed with you, from the message to partner materials to your trade show presence.

  • Afterwards: If you like, I stay on monthly as the link between headquarters and the market.
Book an intro call

Planning your move into Europe?

Book a 30-minute intro call.