The strategy that makes your product the obvious choice in its market.

Together we develop a strategy that translates your technology into clear customer value. It becomes the solid foundation your team produces from and briefs from, without the direction getting lost along the way.

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The building blocks of your new market position.

Brand
positioning & narrative

The communication foundation that management, product, marketing and sales all sign up to. Clear core messages that define your market position sharply and unambiguously.

Product
communication

An end to communication that stops at features. You get a crystal-clear logic for translating your technology, one that gives a CTO the technical depth they expect and gives your sales team the proof of real customer value.

Thought Leadership

We build a sharp, substantive profile for the founder or CEO that feeds directly into sales and earns real organic reach.

Launch & market entry

The concrete roadmap for your next product launch. This is where the core message for the trade show, the structure of the hero film and the right content formats for every channel take shape.

Team & structure

Clear workflows inside your organization and with external partners. With responsibilities and processes cleanly defined, briefs work the first time and results are easy for you to judge.

Agency selection

Targeted support in finding the right implementation partners. From first screening to final brief, I help you state your expectations so precisely that agencies deliver exactly what you need.

Four steps to your communications strategy.

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Step 1

Kick-off

We go through everything that already exists on the communication side, from strategy and materials to past campaigns. We establish who decides what in your company and which assumptions have never been tested. It ends with the guiding question. What does your communication need to achieve, and what do we need to get there?

Step 2

The first call on direction

I begin with three building blocks. The core message, the translation logic for your audiences, and two or three directions in sketch form. Then I present them to you. Which directions get developed in full is the first binding decision of the sprint.

Step 3

Direction concepts

The chosen directions are then developed into complete concepts. Narrative core, tone of voice, visual references, example scenes, format logic, rationale.

Step 4

Your strategy

The final session with everyone involved in the project. I present the finished concepts and you make the call. Your signature makes the strategy binding. From there, you can brief and produce.

The six components of your communications strategy

Core message

Your company's central message in two or three sentences. Less a lofty mission statement than an operating guideline that gives your communication an unmistakable identity.

Translation matrix

The most useful tool in daily practice. Your complex technology, translated precisely into the concrete value it holds for each audience. The lasting foundation that product, sales and marketing can derive content from right away.

Strategic directions

Two fully developed directions, each with narrative core, tone of voice, visual references, example scenes, format logic and rationale.

Exclusion list

Deciding what you will not communicate is often just as important. This is where we put it on record.

Implementation recommendation

Formats, budget ranges, timing, the right partners. Concrete enough to move into the next steps straight away.

Decision record

What was decided, by whom, against which alternatives and with what mandate. This document makes your strategic line binding and stops agreed decisions from being reopened at the next meeting.

The strategy

What you hold at the end of the sprint is a fully developed communications strategy. With a core message, brand tone of voice, translation logic for your audiences and the exclusion list.

Signed off in writing and carried by everyone involved. I deliver the strategy in two formats. The classic one is a readable strategy document. The more interesting one is an AI skill you can load into Claude, ChatGPT or your own AI environment.

With the skill, your AI environment knows your brand. How it speaks, what makes it recognizable, what it would never say. Every new piece of content can be checked against it, from pitch decks and press releases to LinkedIn posts and product descriptions.

You can ask the skill whether a piece hits the core message. Whether it speaks to the right audience in their language. Whether it stays within the exclusion list.

And your brand is available to you every day. Your strategy becomes a working tool rather than a document nobody opens after three weeks.

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Strategy Sprint

A sprint to the communications strategy everyone carries together. Delivered as a living system that works with you every day inside your AI environment.

Price

€12,500

Included

Full confidence in the decision: Three strategy sessions
Concepts to choose from: Two to three fully developed strategic directions, including tone of voice, narrative and visual references.
The strategy document: Your complete repositioning as a decision paper you can use straight away.
The AI skill: Your strategy as a custom skill, ready to run in Claude, ChatGPT or your internal working environment.