A fractional creative lead for your day-to-day communication
Every strategy comes apart in the hundred small decisions of everyday work. Briefs that go out too fast, agency work that drifts in style, content nobody proofreads. As your fractional creative lead I keep a hand on your communication and make sure your team and your agencies don't lose the direction.
When the direction is clear, but everything drifts apart again in daily work.
Editorial support
Ongoing support for your channels. Social, newsletter, press. Topics, tone, timing.
C-level communication
Preparing posts and public statements together and checking them against the strategy.
Briefing and concept reviews
An end to expensive revision loops and misunderstandings. I check agency briefs and creative concepts rigorously against the agreed strategy before the work begins.
Agency selection and pitch support
I connect you with the agencies that will genuinely move your communication forward. I write the RFP, propose partners that fit, and assess the proposals for you on both the commercial and the creative side.
Impact analysis
The monthly reality check. We hold your messages against the impact statements from the sprint, so you can see straight away what lands and what falls flat.
AI integration
Your AI skill stays current. I maintain the system, adapt it to new products or markets and anchor it firmly in your workflows.
The retainer follows the analysis or the sprint.
After the analysis
If you have a concrete communication project ahead of you, building out LinkedIn or a trade show appearance for example, and a full sprint would be too much, we can start right after the analysis. From month two the retainer runs as normal.
